What is the primary purpose of performing a shampoo service?

The primary purpose of performing a shampoo service is to cleanse the hair and scalp. This involves removing dirt, oil, product buildup, and other impurities that accumulate over time. A thorough shampoo not only helps in achieving clean hair but also prepares the scalp and hair for further services, such as conditioning or styling.

While styles and massages can enhance the client experience, they do not define the core intent behind the shampoo service. Conditioning is an essential aspect of hair care but typically follows the shampooing process. Thus, the main goal remains the cleansing aspect, ensuring that the hair is in its best state for any additional treatments or styling.